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Retail Industry

Better understand the shopping journey, predict marketing outcomes, and personalize customer experiences with Google Cloud

Retail Industry

Better understand the shopping journey, predict marketing outcomes, and personalize customer experiences with Google Cloud

Consumers continue to change their habits in the way they purchase, where, and when they buy. For retailers, establishing an ongoing competitive advantage is crucial to maintaining customer loyalty and growth. Retailers, all over all over the world, are taking on digital transformation projects to increase agility, and speed across their applications as well as older IT infrastructure. Since more shoppers conduct transactions online, and staff at retail are working from home, shifting to the cloud is an important factor in accelerating digital transformation that can help support employees and customers in a distributed setting.

Stilbon has the imagination and experience to fully capitalize of Google’s world-class technology. We’re here for helping the retail industry navigate through an ever-changing landscape using the combination of innovative expertise and technological innovation that is at the forefront.

Retailers are now adjusting to the “new normal” of shopping

Digital capabilities are “table stakes”

  • Global online sales hit over $4T in 2020, chasing close to a 22% penetration of total sales by 2024.
  • Ubiquitous shopping and convenience are standard
  • Continued sub-segmentation and personalization are needed
  • Retallers that haven't adapted have suffered the consequences

Stores reemerge with increased expectations

  • Prioritized health and safety measures are needed
  • In-store experiences need to be with the time and potential risk for customers
  • The challenge of hiring and maintaining skilled staff increases
  • Ecommerce fulfilment through stores is common to provide faster delivery to customers at a lower cost to retailers

Agility and nimbleness are competitive musts

  • Unpredictable demand remains
  • Volatility in supply chains continues Shifts in global trade are expected
  • Customers want to engage with retailers and brands that align with their values and interests such as sustainability
  • Margin pressure increases, forcing retailers to seek opportunities to improve profitability

Use Case:

Stilbon helps increase revenue for its clients by making processes customer-centric and data-driven
Capability area

  • Remove data silos for enterprise-wide transparency.
  • Share insights across the organization.
  • Activate insights across channels.

Google Cloud solution

  • Customer Data Platforms
  • Data Warehouse Modernization
  • Retail Analytics with Looker
  • Retail Common Services
  • Demand Forecasting (includes Vertex Forecast)
  • Email Personalization
  • CM360/SA360 Profit Bidding

Google Cloud Partner

Supporting your cloud journey at every step

Google Cloud Partner

Supporting your cloud journey at every step